TikTok is introducing a new feature that enables them to lessen the quantity of AI-made content appearing in their timelines. This initiative comes as the company revealed that it currently hosts over 1 thousand million AI videos.
Trial and Implementation
The new functionality is being tested over the following weeks before a widespread rollout. This shift coincides with a rise in content created by AI, spurred by recent video-generation tools.
The Broader AI Trend
It has been noted that approximately 10% of the fastest-growing content creators on a popular video site primarily display AI-generated videos. A significant portion of this material is deemed low-quality AI content, a phrase for poor-quality, bulk-generated content that is often nonsensical or dreamlike.
“We know from our community that numerous viewers like content made with AI tools, ranging from AI artwork to science explainers, and we intend to give people the ability to increase or decrease of that, depending on their own choices,” commented a spokesperson.
AI on the Platform
The service shared that there are presently 1.3 billion videos on its service tagged as made with AI. Overall, in excess of 100 m pieces of content are submitted to the app each day, making clips made by AI a limited portion of its complete catalog.
User Control Features
Users will be able to decrease or raise the amount of AI-generated videos they view by accessing the content preference option in the application and choosing the AI content topic. Further subjects that currently be modified under the filter encompass politics, fashion, aesthetics, and movement.
AI Disclosure Rules
TikTok’s policies oblige users to label convincing AI-generated content, and it bans dangerous fake videos of celebrities or emergencies. Any believable AI-generated clip that is without a tag can be deleted under its user guidelines.
Additionally, the platform will now attach an artificially created tag to content created with its built-in AI features, or flagged by an industry-wide initiative for spotting content made by AI. This measure is aimed to deter users from seeking to bypass the disclosure requirement.
Educational Initiatives
The company is furthermore launching a two million dollar educational fund for professionals and institutions to develop learning resources about using AI responsibly. This project will assist non-profit groups specializing in educating programming and robotics.
Moderation Strategy
TikTok has justified its moderation strategy, during debate over intentions to cut jobs for a large number of safety staff in Britain. TikTok is expected to reduce hundreds of positions in its content moderation team in its British office, with labor groups and internet security professionals voicing alarm that staff are being displaced by AI moderation.
A trust and safety lead explained that human moderation would remain essential, but artificial intelligence can protect employees by filtering out the most graphic content prior to it is viewed by staff. TikTok stated a significant reduction in explicit and harmful content reviewed by human moderators over the last 12 months due to reliance on its machine learning processes.
“We think that it’s essential to balance people and machines to ensure user safety,” she said. “We’ll have humans as involved in the system, but we further consider it’s highly necessary to minimize viewing of harmful content as quickly as possible, which is why a extensive automated help is proving valuable process content quickly.”
